Social Media Manager at Four Dots
Learn more about Aleksandra's work at https://fourdots.com/
Where are you working now, what is your role and how did you get here?
I'm currently working as a Social Media Manager in a marketing agency. I've landed here through a colleague that recommended me.
What is your favorite marketing area? (Social, SEO, Sales etc.)?
Social media, of course.
Why do you love marketing?
You have so much opportunities to improve yourself and evolve.
What are your favorite books?
Not a book fan.
What marketing related blogs, magazines etc. do you read to keep your skills up to date?
Social Media Examiner, Hubspot, Hootsuite, Buffer blogs, Facebook Newsroom, Search Engine Journal, Moz blog, etc.
What brands do you like or follow on social media and why?
Hmm, I mostly follow local businesses and brands to stay up-to-date with latest venues and activities around my city. I also follow several influencers because of their beauty and fashion tips. One international brand that I love on social media is Vans.
How do you find good content?
Researching, researching and researching :) And taking a look at what the competitors do.
How do you get to know your target audience?
I try to put myself in their shoes - think like them, what would I do if I was them etc.
What tools do you use for social marketing?
Currently, SocialPilot and SproutSocial.
What tools do you use for analytics?
SocialPilot and Business Manager.
What's your #1 advice for people starting to get into marketing?
"Excellence is never an accident." You need to work hard and be open to learning new things everyday.
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