Marketing Manager & Customer Success Manager at Ocast
Learn more about Annali's work at https://ocast.com/
Where are you working now, what is your role and how did you get here?
I am Customer Success and Marketing Manager at Ocast. My role is broad and I dance between tasks daily. As Customer Success Manager, I am passionate about ensuring my clients are successful with our product and challenge them to improve their own product catalog, workflow and media marketing. As Marketing Manager, I am constantly evolving our lean marketing activities and strategy - typical for a fast-paced and growing startup.
What is your favorite marketing area? (Social, SEO, Sales etc.)?
I gravitate towards customer-centric marketing in general and enjoy the potential of email marketing and SaaS in-app marketing strategies.
Why do you love marketing?
I love marketing because of the influence on the economy to drive more successful businesses but mostly because of the ability to make people feel emotions and positively.
In a society that needs more positivity, it's satisfying to add even a touch of entertainment, ease and positive impact to someone else's day.
What are your favorite books?
TOO MANY - Top reads include Your Inner Fish by Neil Shubin, All Marketers are Liars by Seth Godin and The Goldfinch by Donna Tartt.
What marketing related blogs, magazines etc. do you read to keep your skills up to date?
Buffer, Bannerboy, AdAge Podcast, SaaStr Podcast and more. I'm a big podcast listener.
What brands do you like or follow on social media and why?
I'm a twitter fiend - I enjoy @buffer and @campaignmag for consistent content to read on the go. On Instagram, I follow @marketing_humor for a little chuckle and enjoy again, @buffer, for their aesthetics, employer branding and inspiration through various marketing verticals - check it out!
How do you find good content?
By dedicating time to research and browse for new content and being open to new sources. Referrals from friends as well - nothing like classic WOM.
How do you get to know your target audience?
The best way is with data and personally. We use Google Analytics mostly and a lot of customer contact, research interviews and consistent surveying.
What tools do you use for social marketing?
Buffer. It's a great tool to use for a simple UX and all social channels in one place.
What tools do you use for analytics?
Google Analytics, Google Search Console, HotJar.
What CRM tools do you use?
What's your #1 advice for people starting to get into marketing?
Be curious and adventurous - those are the people that change the world and learn the most. Find a mentor that allows you to push your own limits, the limits of those around you and shares their knowledge. Regardless of marketing, I believe the secret to success is having a balance stubbornness to push for your ideas, openness to other ideas and mostly, kindness.
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