Marketer Interviews

Be curious and adventurous - those are the people that change the world

Annali Wallin

Marketing Manager & Customer Success Manager at Ocast

Learn more about Annali's work at https://ocast.com/

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Where are you working now, what is your role and how did you get here?

Annali Wallin:

I am Customer Success and Marketing Manager at Ocast. My role is broad and I dance between tasks daily. As Customer Success Manager, I am passionate about ensuring my clients are successful with our product and challenge them to improve their own product catalog, workflow and media marketing. As Marketing Manager, I am constantly evolving our lean marketing activities and strategy - typical for a fast-paced and growing startup.

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What is your favorite marketing area? (Social, SEO, Sales etc.)?

Annali Wallin:

I gravitate towards customer-centric marketing in general and enjoy the potential of email marketing and SaaS in-app marketing strategies.

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Why do you love marketing?

Annali Wallin:

I love marketing because of the influence on the economy to drive more successful businesses but mostly because of the ability to make people feel emotions and positively.

In a society that needs more positivity, it's satisfying to add even a touch of entertainment, ease and positive impact to someone else's day.

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What are your favorite books?

Annali Wallin:

TOO MANY - Top reads include Your Inner Fish by Neil Shubin, All Marketers are Liars by Seth Godin and The Goldfinch by Donna Tartt.

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What marketing related blogs, magazines etc. do you read to keep your skills up to date?

Annali Wallin:

Buffer, Bannerboy, AdAge Podcast, SaaStr Podcast and more. I'm a big podcast listener.

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What brands do you like or follow on social media and why?

Annali Wallin:

I'm a twitter fiend - I enjoy @buffer and @campaignmag for consistent content to read on the go. On Instagram, I follow @marketing_humor for a little chuckle and enjoy again, @buffer, for their aesthetics, employer branding and inspiration through various marketing verticals - check it out!

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How do you find good content?

Annali Wallin:

By dedicating time to research and browse for new content and being open to new sources. Referrals from friends as well - nothing like classic WOM.

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How do you get to know your target audience?

Annali Wallin:

The best way is with data and personally. We use Google Analytics mostly and a lot of customer contact, research interviews and consistent surveying.

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What tools do you use for social marketing?

Annali Wallin:

Buffer. It's a great tool to use for a simple UX and all social channels in one place.

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What tools do you use for analytics?

Annali Wallin:

Google Analytics, Google Search Console, HotJar.

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What CRM tools do you use?

Annali Wallin:

Hubspot, Monday.com

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What's your #1 advice for people starting to get into marketing?

Annali Wallin:

Be curious and adventurous - those are the people that change the world and learn the most. Find a mentor that allows you to push your own limits, the limits of those around you and shares their knowledge. Regardless of marketing, I believe the secret to success is having a balance stubbornness to push for your ideas, openness to other ideas and mostly, kindness.

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