Marketer Interviews

Keep reading and keep eliminating

Chandra Kumar

Founder & CEO at WiselyWise

Learn more about Chandra's work at https://wiselywise.com

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Where are you working now, what is your role and how did you get here?

Chandra Kumar:

Building my Startup WiselyWise. am the Founder & CEO. I wanted to simplify the adoption of Digital for everyone, unlike the big corporates where I used to work for a long time.

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What is your favorite marketing area? (Social, SEO, Sales etc.)?

Chandra Kumar:

Building Sales Funnels...that's the core of marketing now and fun too...

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Why do you love marketing?

Chandra Kumar:

It just caught on to me ever since I got exposed at b-school. left me wondering - wow! this is how the whole world runs.

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What are your favorite books?

Chandra Kumar:

Congo,the DaVinci Code, George Washington

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What marketing related blogs, magazines etc. do you read to keep your skills up to date?

Chandra Kumar:

there are just too many - vendor blogs, newsletters, conferences,webinars....

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What brands do you like or follow on social media and why?

Chandra Kumar:

Digiday,Niemann labs,Hashem Al ghaili - all focus on original content, real journalism and insights.

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How do you find good content?

Chandra Kumar:

keep reading and keep eliminating

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How do you get to know your target audience?

Chandra Kumar:

dissect successes and failures

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What tools do you use for social marketing?

Chandra Kumar:

thats my business, so almost everything on the planet

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What tools do you use for analytics?

Chandra Kumar:

google analytics,semrush

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What CRM tools do you use?

Chandra Kumar:

zoho crm

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What's your #1 advice for people starting to get into marketing?

Chandra Kumar:

We believe in God, everyone else should bring data to the table

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