Marketer Interviews

Don't forget you're addressing to people, not robots.

Dragan Berak

SEO Consultant at dberak

Learn more about Dragan's work at https://www.dberak.com/

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Where are you working now, what is your role and how did you get here?

Dragan Berak:

I work as an independent SEO consultant, focusing mainly on technical SEO. However, I love all aspects of SEO.

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What is your favorite marketing area? (Social, SEO, Sales etc.)?

Dragan Berak:

SEO, paid ads and email marketing.

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Why do you love marketing?

Dragan Berak:

Because I enjoy exploring behavior patterns and their impact on decision making.

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What are your favorite books?

Dragan Berak:

Start with Why, Leaders Eat Last, Getting More

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What marketing related blogs, magazines etc. do you read to keep your skills up to date?

Dragan Berak:

Search Engine Journal, Diggity Marketing

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What brands do you like or follow on social media and why?

Dragan Berak:

I follow many famous and less famous brands because I want to learn and understand what they are doing and why - to improve their marketing and visibility.

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How do you find good content?

Dragan Berak:

Google search and newsletters.

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How do you get to know your target audience?

Dragan Berak:

Visiting places they visit and listening to their problems.

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What tools do you use for social marketing?

Dragan Berak:

Buffer, SEMrush, Bitly, RocketLink

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What tools do you use for analytics?

Dragan Berak:

Google Analytics, SEMrush, CrazyEgg

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What CRM tools do you use?

Dragan Berak:

Hubspot

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What's your #1 advice for people starting to get into marketing?

Dragan Berak:

Don't forget you're addressing to people, not robots.

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