Marketer Interviews

Everyday there are failures. And everyday, there are successes.

Julia Anishkina

Business Development Manager at WOW-HOW

Learn more about Julia's work at https://wow-how.com

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Where are you working now, what is your role and how did you get here?

Julia Anishkina:

I'm a Business Development Manager in Wow-How Studio, creative service company. We have a vast experience in 2D/3D graphics and animation which spread over 10 years. Based in Ukraine we deliver our services throughout the globe.

My colleague found this Slack community and offered to join it.

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What is your favorite marketing area? (Social, SEO, Sales etc.)?

Julia Anishkina:

My favorite marketing area is Sales. Everyday there are challenges. Everyday there are setbacks. Everyday there are failures. And everyday, there are successes. Challenges of our clients are mine. I might not have all the answers when we start our journey, but I'm going to throw myself off the cliff in search of those truths.

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Why do you love marketing?

Julia Anishkina:

Marketers have the unique ability to decide what they would like to communicate, how they will communicate it and what channels they will use. It’s fantastic that marketers have the capability to brighten someone’s day with a cheery advertisement, inspire someone to purchase a good that will have a positive impact on them, or even scare a consumer into doing something that will better their life

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What are your favorite books?

Julia Anishkina:

Everything Is Negotiable by Gavin Kennedy, Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future, etc.

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What marketing related blogs, magazines etc. do you read to keep your skills up to date?

Julia Anishkina:

We have a great specialist in our creative team who keeps up with the latest marketing news

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What brands do you like or follow on social media and why?

Julia Anishkina:

We work with such big companies like Google, Mercedes Benz, Hallmark which we follow because they are always ahead of the curve

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How do you find good content?

Julia Anishkina:

Using Google Power Search

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How do you get to know your target audience?

Julia Anishkina:

We make a research as each company has its own marketing or digital needs

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What tools do you use for social marketing?

Julia Anishkina:

I use different tools only for sales

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What tools do you use for analytics?

Julia Anishkina:

Excel

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What CRM tools do you use?

Julia Anishkina:

Bitrix

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What's your #1 advice for people starting to get into marketing?

Julia Anishkina:

Love the creative aspect of marketing and strive for the best outcomes available

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