Webb- & Social Media Manager at Frösunda Omsorg
Learn more about Martin's work at http://frosunda.se
Where are you working now, what is your role and how did you get here?
I am the Webb- & Social Media Manager at a healthcare company based out of Stockholm, Sweden. It was a totally new business for me and I found it to be a nice challenge for me, to bring Frösunda into the world of social media.
What is your favorite marketing area? (Social, SEO, Sales etc.)?
I would say social.
Why do you love marketing?
I love the fact that it's like its own organism. And that results can vary from a day to day basis. That makes me be on my toes.
What are your favorite books?
I enjoy listening to biographies from entrepreneurs and other social media experts.
How do you find good content?
Through Twitter and BuzzSumo mostly.
How do you get to know your target audience?
I heavily rely on our area managers who are out and about amongst the audience.
What tools do you use for social marketing?
Buffer and Hootsuite for the most part. I wanna try out AgoraPulse as soon as I can have my own team who can stay on top of communication with our audience and followers.
What tools do you use for analytics?
Google Analytics and Facebooks Insights.
What's your #1 advice for people starting to get into marketing?
Become the expert and go-to person within a specific niche. Become an Instagram ninja learning all the tips and tricks.
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