Marketer Interviews

I love the fact that marketing is like its own organism.

Martin Quist

Webb- & Social Media Manager at Frösunda Omsorg

Learn more about Martin's work at http://frosunda.se

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Where are you working now, what is your role and how did you get here?

Martin Quist:

I am the Webb- & Social Media Manager at a healthcare company based out of Stockholm, Sweden. It was a totally new business for me and I found it to be a nice challenge for me, to bring Frösunda into the world of social media.

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What is your favorite marketing area? (Social, SEO, Sales etc.)?

Martin Quist:

I would say social.

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Why do you love marketing?

Martin Quist:

I love the fact that it's like its own organism. And that results can vary from a day to day basis. That makes me be on my toes.

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What are your favorite books?

Martin Quist:

I enjoy listening to biographies from entrepreneurs and other social media experts.

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How do you find good content?

Martin Quist:

Through Twitter and BuzzSumo mostly.

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How do you get to know your target audience?

Martin Quist:

I heavily rely on our area managers who are out and about amongst the audience.

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What tools do you use for social marketing?

Martin Quist:

Buffer and Hootsuite for the most part. I wanna try out AgoraPulse as soon as I can have my own team who can stay on top of communication with our audience and followers.

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What tools do you use for analytics?

Martin Quist:

Google Analytics and Facebooks Insights.

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What's your #1 advice for people starting to get into marketing?

Martin Quist:

Become the expert and go-to person within a specific niche. Become an Instagram ninja learning all the tips and tricks.

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