Marketer Interviews

How do you find good content?

Julia Anishkina:

Using Google Power Search

Julia Anishkina

Business Development Manager at WOW-HOW

Neal Bloom:

A lot of twitter usage and following B2B influencers

Neal Bloom

Founder at Fresh Brewed Tech

Anthony Coppedge:

I use automation tools like IFTTT and Zapier to follow brands and people who I admire for great content and also leverage Twitter (using TweetDeck) to organize Lists into searchable columns at least once per week to see what's happening at the moment.

Anthony Coppedge

Agile Marketing Coach at Anthony Coppedge Consulting

Jonathan Payne:

Buzzsumo and aggregating blogs I like in Feedly. I'm also still really active on Twitter and think it has a great niche community for marketing. There are still plenty of people active there that give me inspiration.

Jonathan Payne

CEO and Founder at JP Digital

Jason Denny:

Good content to me has to: 1 - Answer my question. 2 - Be accurate and not guesswork. 3 - Have data behind it. Find the above is not always easy!

Jason Denny

Founder at Freelance PPC & Digital Marketing Consultant | Founder Kaffeine Digital

Lauren Downey:

Any content that is useful, entertaining, or creates discussion is good content.

Lauren Downey

Paid Search Specialist at Mad Fish Digital

Aleksandra Milovanov:

Researching, researching and researching :) And taking a look at what the competitors do.

Aleksandra Milovanov

Social Media Manager at Four Dots

Mark Miller:

Content is literally everywhere. Anything that happens has multiple aspects that can be written with a legal eye. From contract writing, to insurance defense aspects, to potential criminal charges being brought, even a simple deal between two large companies can be written up as new content that our clients can use on their sites, blogs, or social profiles

Mark Miller

Owner at Firm Theory

Adam Torkildson:


Adam Torkildson

Founder at Tork Media

Chandra Kumar:

keep reading and keep eliminating

Chandra Kumar

Founder & CEO at WiselyWise

Gee Ranasinha:

By exposing yourself to influences outside your sphere of knowledge and understanding. You don't have to read business and marketing blogs to get a better understanding of business or marketing. Often you can draw similarities from totally different topics. Absorb what interests you - whatever that may be.

Gee Ranasinha


Katie Hulan:

It's trial and error. I certainly have subscribed to content, only to find out it's...not good. I often go by recommendations from colleagues, peers, people on the public Slack groups I subscribe to or through the recommendations that come through the podcasts I listen to.

Katie Hulan

Marketing and Communications Manager at Indellient