Marketer Interviews

How do you get to know your target audience?

Julia Anishkina:

We make a research as each company has its own marketing or digital needs

Julia Anishkina

Business Development Manager at WOW-HOW

Neal Bloom:

Get out and walk the streets

Neal Bloom

Founder at Fresh Brewed Tech

Anthony Coppedge:

You ask. You ask again. You ask in multiple ways, through multiple channels. And then you test, verify, and ask again.

Anthony Coppedge

Agile Marketing Coach at Anthony Coppedge Consulting

Jonathan Payne:

Very carefully :) I think it really starts with having genuine empathy for your audience. To be able to step away from talking to them, and instead be able to feel what they're feeling. You can't genuinely understand your audience's challenges and obstacles until you've experienced what they're facing.

Jonathan Payne

CEO and Founder at JP Digital

Jason Denny:

Look at the data. Never 'think' who your audience is, as you'll be surprised who actual engages 'best' with your brand rather than engages 'most'. Two very different things. Utilise tools such as Google Analytics, Facebook Insights and Twitter Analytics to see who engages with your brand best. Then go after them!

Jason Denny

Founder at Freelance PPC & Digital Marketing Consultant | Founder Kaffeine Digital

Aleksandra Milovanov:

I try to put myself in their shoes - think like them, what would I do if I was them etc.

Aleksandra Milovanov

Social Media Manager at Four Dots

Mark Miller:

We rely heavily on information from the law firms' former clients. If we can pull together a profile based on the demographics from past clients helps us craft the branding and messaging we use. From there we track any and all information that we can access through analytics and data collection from site traffic, social shares, and calls into the firm. That helps us further hone the customer profile we build and helps us better target those who may need the firm's help.

Mark Miller

Owner at Firm Theory

Adam Torkildson:

Testing different messages, creatives, locations, etc.

Adam Torkildson

Founder at Tork Media

Chandra Kumar:

dissect successes and failures

Chandra Kumar

Founder & CEO at WiselyWise

Gee Ranasinha:

The hardest thing to convince business owners or marketing professionals is "YOU ARE NOT YOUR TARGET MARKET." While the means of acquisition may have evolved, the actual process of target audience segmentation hasn't changed that much. Most businesses don't know their audience groups well enough because they've never gone through the process. Because they think they know their market. Once we've gone through the segmentation process, proposed campaigns, creative, engagement channels, etc. and look at the results, many clients are shocked by how little they knew. We had once instance where simply changing the communication channel for a particular audience segment increased conversions by 27% for the client. Some business owners get defensive when we tell them they don't know their market as well as they think. It's understandable, even if rather myopic. You can't build a sustainable business based upon gut instinct, personal experience, or blindly following the competition. Waving a wet finger in the air and hoping isn't a strategy.

Gee Ranasinha

CEO at KEXINO

Katie Hulan:

Attend conferences to talk to our audience first hand, attend webinars and sign up to newsletters that our audience subscribes to, talk to our clients to understand their work and personal dynamics, review research from groups like Gartner on our target audience's top challenges, LinkedIn Sales Navigator and getting information from Google Analytics and our social media platforms.

Katie Hulan

Marketing and Communications Manager at Indellient

Georgi Todorov:

I have a step by step process that I follow to get to know it. I don't want to reveal it though.

Georgi Todorov

Link Building & Blogger Outreach Specialist at NameDigitalNovas

Martin Quist:

I heavily rely on our area managers who are out and about amongst the audience.

Martin Quist

Webb- & Social Media Manager at Frösunda Omsorg

Taru Bhargava:

We do thorough research and deep-dive to understand their needs, behavior, expectations and then go on to create personas.

Taru Bhargava

Content Marketing & SEO Specialist at Foundation Marketing

Annali Wallin:

The best way is with data and personally. We use Google Analytics mostly and a lot of customer contact, research interviews and consistent surveying.

Annali Wallin

Marketing Manager & Customer Success Manager at Ocast

Dragan Berak:

Visiting places they visit and listening to their problems.

Dragan Berak

SEO Consultant at dberak

Ayunda Zikrina:

Through native analytics in each social media platform and by interacting with them in social media every day. Posting the posts and do lots of trials and errors. Seeing which one works, which don't.

Ayunda Zikrina

Social Media Specialist at Niagahoster

Alex Medick:

Its all about the data, baby! I use tools like Facebook analytics, Google analytics and the company's CRM to get to know my clients audience. If it is a new product without an audience to examine, I like to use HubSpot's buyer persona creation tool and test, test, test!

Alex Medick

Founder at The New Standard

Nikolay Terziev:

The first approach is through data from our tracking tools. Next level is when I sit down with customer support or at least send them a brief of what I need. If that doesn't help then online - forums, blogs and other platforms that mention our brand.

Nikolay Terziev

at

Martin Raamat:

At first, you simply guess who they are. Once your business gets more serious, then you must find out who they are. Basic tools like Google Analytics and Facebook Insights (Lookalike Audiences) also give you a good head start.

Martin Raamat

Co-Founder / CEO at Mediamodifier

Darren Foong:

The team at ReferralCandy regularly push to talk to customers, and we encourage every member to participate in "Customer Success for a Night". In my work producing case studies and so on I talk to customers, and take every excuse to poke them every few months.

Darren Foong

Growth Marketing at ReferralCandy

Alexander Sumin:

I love talking directly to users and understanding their priorities, issues, the way they view our solution, etc. So I guess it's a combination of a bunch of tools & Typeform, haha.

Alexander Sumin

Chief Marketing Officer at ClaimCompass

Kelly Ann Collins:

Research, research, research. After you have defined your ideal target market, you've got to really dig in and get to know the people in it. Look at the hashtags they use, where they shop, where they live, etc. A great tool for determining this information is WealthEngine, which can provide any organization or business with lifestyle data to enhance marketing efforts. You have to know your ideal customer well so you can tailor your content into messaging and visuals that will attract them to you, and your products and/or services.

Kelly Ann Collins

CEO at Vult Lab