Marketer Interviews

What brands do you like or follow on social media and why?

Julia Anishkina:

We work with such big companies like Google, Mercedes Benz, Hallmark which we follow because they are always ahead of the curve

Julia Anishkina

Business Development Manager at WOW-HOW

Anthony Coppedge:

I cycle through brands to follow at least twice a year. Even the best brands I follow consistently (Amazon, Nike, Evernote) could learn from much smaller brands doing interesting marketing. A few I'm following recently include WeWork, Blackbaud, and BlueCat.

Anthony Coppedge

Agile Marketing Coach at Anthony Coppedge Consulting

Jonathan Payne:

AirBNB does an exceptional job with their #AirBnbExperiences hashtag.

Jonathan Payne

CEO and Founder at JP Digital

Lauren Downey:

A few of the brands I follow are Schoolhouse Electric, RaphaWomen, Castelli, and National Geographic because their images are beautiful and inspiring or educational.

Lauren Downey

Paid Search Specialist at Mad Fish Digital

Aleksandra Milovanov:

Hmm, I mostly follow local businesses and brands to stay up-to-date with latest venues and activities around my city. I also follow several influencers because of their beauty and fashion tips. One international brand that I love on social media is Vans.

Aleksandra Milovanov

Social Media Manager at Four Dots

Mark Miller:

I tend to follow mostly law firms that are doing interesting things. People who publish regularly, are ranking high, or are doing things that you wouldn't consider "normal" for a law firm. It's a good insight into what's working for others in the space, and what we can suggest and try for our clients.

Mark Miller

Owner at Firm Theory

Adam Torkildson:

I follow Trump because his Tweets are hilarious

Adam Torkildson

Founder at Tork Media

Chandra Kumar:

Digiday,Niemann labs,Hashem Al ghaili - all focus on original content, real journalism and insights.

Chandra Kumar

Founder & CEO at WiselyWise

Gee Ranasinha:

I don't follow any brands on social media (hint: most customers don't either).

Gee Ranasinha


Katie Hulan:

I don't follow too many brands. I tend to like personal brands - people who are experts int their field or just all-stars at telling stories.

Katie Hulan

Marketing and Communications Manager at Indellient

Georgi Todorov:

I follow the brands of my clients and their competitors. I follow the competitors because I want to keep myself informed.

Georgi Todorov

Link Building & Blogger Outreach Specialist at NameDigitalNovas

Taru Bhargava:

I mostly follow B2B & B2C brands on social media. A lot of these display some good work, which is always inspiring.

Taru Bhargava

Content Marketing & SEO Specialist at Foundation Marketing

Annali Wallin:

I'm a twitter fiend - I enjoy @buffer and @campaignmag for consistent content to read on the go. On Instagram, I follow @marketing_humor for a little chuckle and enjoy again, @buffer, for their aesthetics, employer branding and inspiration through various marketing verticals - check it out!

Annali Wallin

Marketing Manager & Customer Success Manager at Ocast

Dragan Berak:

I follow many famous and less famous brands because I want to learn and understand what they are doing and why - to improve their marketing and visibility.

Dragan Berak

SEO Consultant at dberak

Ayunda Zikrina:

Nike, Starbucks, Liverpool F.C. Nike because why not? That Kaepernick's ads is really something I am amazed of. Not just for the message but also the effect on the brand. Starbucks for its user generated content. And Liverpool F.C, well just because. I'm a huge fan.

Ayunda Zikrina

Social Media Specialist at Niagahoster

Alex Medick:

My favorite brands to follow on social are Buffer, Hubspot, Hootsuite, and then I follow a lot of marketers and entrepreneurs.

Alex Medick

Founder at The New Standard

Nikolay Terziev:

There are lots of brands that I follow for various reasons. I like to keep track of news, updates, releases and other relevant info. There are few brands that I follow for their posts and wordplay or captivating videos or photos/images.

Nikolay Terziev


Martin Raamat:

None. I don’t want too much noise on my social media accounts. When I'm curious and want to see what a company is up to in social media, I go to their pages and scroll down to see what they’ve posted for the last six months to see if they are active or not.

Martin Raamat

Co-Founder / CEO at Mediamodifier

Darren Foong:

I have actually reduced social media consumption to almost zero. Beyond friends & family on Instagram maybe, I don't really have the inclination to keep up with brands. No, I tell a lie. I follow @TheEconomist for pithy comics, compelling captivating pictures and stories told in captions. I also listen to Babbage and Money Talks off Economist Radio (podcasts) and -- ooh, they've got a new one.

Darren Foong

Growth Marketing at ReferralCandy

Kelly Ann Collins:

I am 100% all about @Wendys. If you are not following them on Twitter you are missing out. It's pretty awesome (whether you like fast food or not). Other fun brands to follow: @MoonPie and @DennysDiner.

Kelly Ann Collins

CEO at Vult Lab