We work with such big companies like Google, Mercedes Benz, Hallmark which we follow because they are always ahead of the curve
Business Development Manager at WOW-HOW
I cycle through brands to follow at least twice a year. Even the best brands I follow consistently (Amazon, Nike, Evernote) could learn from much smaller brands doing interesting marketing. A few I'm following recently include WeWork, Blackbaud, and BlueCat.
Agile Marketing Coach at Anthony Coppedge Consulting
AirBNB does an exceptional job with their #AirBnbExperiences hashtag.
CEO and Founder at JP Digital
A few of the brands I follow are Schoolhouse Electric, RaphaWomen, Castelli, and National Geographic because their images are beautiful and inspiring or educational.
Paid Search Specialist at Mad Fish Digital
Hmm, I mostly follow local businesses and brands to stay up-to-date with latest venues and activities around my city. I also follow several influencers because of their beauty and fashion tips. One international brand that I love on social media is Vans.
Social Media Manager at Four Dots
I tend to follow mostly law firms that are doing interesting things. People who publish regularly, are ranking high, or are doing things that you wouldn't consider "normal" for a law firm. It's a good insight into what's working for others in the space, and what we can suggest and try for our clients.
Owner at Firm Theory
I follow Trump because his Tweets are hilarious
Founder at Tork Media
Digiday,Niemann labs,Hashem Al ghaili - all focus on original content, real journalism and insights.
Founder & CEO at WiselyWise
I don't follow any brands on social media (hint: most customers don't either).
CEO at KEXINO
I don't follow too many brands. I tend to like personal brands - people who are experts int their field or just all-stars at telling stories.
Marketing and Communications Manager at Indellient