We work with such big companies like Google, Mercedes Benz, Hallmark which we follow because they are always ahead of the curve
Business Development Manager at WOW-HOW
I cycle through brands to follow at least twice a year. Even the best brands I follow consistently (Amazon, Nike, Evernote) could learn from much smaller brands doing interesting marketing. A few I'm following recently include WeWork, Blackbaud, and BlueCat.
Agile Marketing Coach at Anthony Coppedge Consulting
AirBNB does an exceptional job with their #AirBnbExperiences hashtag.
CEO and Founder at JP Digital
A few of the brands I follow are Schoolhouse Electric, RaphaWomen, Castelli, and National Geographic because their images are beautiful and inspiring or educational.
Paid Search Specialist at Mad Fish Digital
Hmm, I mostly follow local businesses and brands to stay up-to-date with latest venues and activities around my city. I also follow several influencers because of their beauty and fashion tips. One international brand that I love on social media is Vans.
Social Media Manager at Four Dots
I tend to follow mostly law firms that are doing interesting things. People who publish regularly, are ranking high, or are doing things that you wouldn't consider "normal" for a law firm. It's a good insight into what's working for others in the space, and what we can suggest and try for our clients.
Owner at Firm Theory
I follow Trump because his Tweets are hilarious
Founder at Tork Media
Digiday,Niemann labs,Hashem Al ghaili - all focus on original content, real journalism and insights.
Founder & CEO at WiselyWise
I don't follow any brands on social media (hint: most customers don't either).
CEO at KEXINO
I don't follow too many brands. I tend to like personal brands - people who are experts int their field or just all-stars at telling stories.
Marketing and Communications Manager at Indellient
I follow the brands of my clients and their competitors. I follow the competitors because I want to keep myself informed.
Link Building & Blogger Outreach Specialist at NameDigitalNovas
I mostly follow B2B & B2C brands on social media. A lot of these display some good work, which is always inspiring.
Content Marketing & SEO Specialist at Foundation Marketing
I'm a twitter fiend - I enjoy @buffer and @campaignmag for consistent content to read on the go. On Instagram, I follow @marketing_humor for a little chuckle and enjoy again, @buffer, for their aesthetics, employer branding and inspiration through various marketing verticals - check it out!
Marketing Manager & Customer Success Manager at Ocast
I follow many famous and less famous brands because I want to learn and understand what they are doing and why - to improve their marketing and visibility.
SEO Consultant at dberak
Nike, Starbucks, Liverpool F.C. Nike because why not? That Kaepernick's ads is really something I am amazed of. Not just for the message but also the effect on the brand. Starbucks for its user generated content. And Liverpool F.C, well just because. I'm a huge fan.
Social Media Specialist at Niagahoster
My favorite brands to follow on social are Buffer, Hubspot, Hootsuite, and then I follow a lot of marketers and entrepreneurs.
Founder at The New Standard
There are lots of brands that I follow for various reasons. I like to keep track of news, updates, releases and other relevant info. There are few brands that I follow for their posts and wordplay or captivating videos or photos/images.
None. I don’t want too much noise on my social media accounts. When I'm curious and want to see what a company is up to in social media, I go to their pages and scroll down to see what they’ve posted for the last six months to see if they are active or not.
Co-Founder / CEO at Mediamodifier
I have actually reduced social media consumption to almost zero. Beyond friends & family on Instagram maybe, I don't really have the inclination to keep up with brands. No, I tell a lie. I follow @TheEconomist for pithy comics, compelling captivating pictures and stories told in captions. I also listen to Babbage and Money Talks off Economist Radio (podcasts) and -- ooh, they've got a new one.
Growth Marketing at ReferralCandy
I am 100% all about @Wendys. If you are not following them on Twitter you are missing out. It's pretty awesome (whether you like fast food or not). Other fun brands to follow: @MoonPie and @DennysDiner.
CEO at Vult Lab