Marketer Interviews

What is your favorite marketing area? (Social, SEO, Sales etc.)?

Julia Anishkina:

My favorite marketing area is Sales. Everyday there are challenges. Everyday there are setbacks. Everyday there are failures. And everyday, there are successes. Challenges of our clients are mine. I might not have all the answers when we start our journey, but I'm going to throw myself off the cliff in search of those truths.

Julia Anishkina

Business Development Manager at WOW-HOW

Neal Bloom:

Social for community awareness and engagement in relevant content

Neal Bloom

Founder at Fresh Brewed Tech

Anthony Coppedge:

Though my background would suggest my work in content marketing would be the obvious answer, my favorite marketing area is building community. The so-called 'vanity metrics' have been such a focus on digital marketing that marketers often forget the people behind the metrics. While I love a good conversion-rate, I am more excited about a conversation rate where brands connect in meaningful and personalized ways to each and every user.

Anthony Coppedge

Agile Marketing Coach at Anthony Coppedge Consulting

Jonathan Payne:

Big fan of social and content marketing, but I also love the real bottom line results you can drive with paid search and SEO.

Jonathan Payne

CEO and Founder at JP Digital

Jason Denny:

This has to be PPC, pay-per-click, paid media, whatever name takes your fancy. I've been in the game now for 13 years and boy has the landscape changed over the years. Mostly for the better. To this day i love the fact that you can make a small change and the impact is immediate, what i like best is that in PPC we can present clear ROI to clients in a format they understand (typically £ € $!).

Jason Denny

Founder at Freelance PPC & Digital Marketing Consultant | Founder Kaffeine Digital

Lauren Downey:

Paid search, CRO, & analytics.

Lauren Downey

Paid Search Specialist at Mad Fish Digital

Aleksandra Milovanov:

Social media, of course.

Aleksandra Milovanov

Social Media Manager at Four Dots

Mark Miller:

I love working with onsite SEO. Making slight code and content changes, adding schema and alt tags to images and then seeing the site grow in the SERPs always makes me happy. Add the new opportunities with local results and the changing possibilities in social and seeing how one tug on the web raises or lowers the rest is really amazing.

Mark Miller

Owner at Firm Theory

Adam Torkildson:

Sales

Adam Torkildson

Founder at Tork Media

Chandra Kumar:

Building Sales Funnels...that's the core of marketing now and fun too...

Chandra Kumar

Founder & CEO at WiselyWise

Gee Ranasinha:

I don't have one - and don't want to have one. Every tactic has its place, but concentrating on the tactics instead of whatever the marketing engagement plan is meant to produce (i.e. the STRATEGY) is looking at things in the wrong order. If you have a favorite marketing tactic, you have a conscious or unconscious tendency to use that tactic regardless of the suitability for the particular client. When you REALLY like to use a hammer, everything starts to look like a nail.

Gee Ranasinha

CEO at KEXINO

Katie Hulan:

I really enjoy working with people. Whether it's getting the chance to work on webinars with our current clients or co-marketing campaigns with our partners, I enjoy creating campaigns that deliver high value a result of this collaboration on real stories.

Katie Hulan

Marketing and Communications Manager at Indellient

Georgi Todorov:

SEO

Georgi Todorov

Link Building & Blogger Outreach Specialist at NameDigitalNovas

Martin Quist:

I would say social.

Martin Quist

Webb- & Social Media Manager at Frösunda Omsorg

Taru Bhargava:

Most definitely content marketing! I can say that social media marketing and SEO comes next in that order.

Taru Bhargava

Content Marketing & SEO Specialist at Foundation Marketing

Annali Wallin:

I gravitate towards customer-centric marketing in general and enjoy the potential of email marketing and SaaS in-app marketing strategies.

Annali Wallin

Marketing Manager & Customer Success Manager at Ocast

Dragan Berak:

SEO, paid ads and email marketing.

Dragan Berak

SEO Consultant at dberak

Ayunda Zikrina:

Since I am a social media specialist, my favorite marketing area of course social media. It's amazing how the shift happens from connecting people socially to marketing over the years.

Ayunda Zikrina

Social Media Specialist at Niagahoster

Alex Medick:

Social, Website Design and Marketing Consulting are my bread in butter. It's what I love the most and what get's me excited when a client gives me the opportunity to do so. Website design is your digital business card. It's a living breathing tool that can help you gain new customers and inform the world about what you do for a living. If done right, websites are no longer static, but they are ever-evolving to grow with the business and customer. Social is great, if done right! I'm not a big proponent of "influencer status." I believe that social is a tool where you can connect directly with your customer. Where you can develop personal relationships with each person that supports your company by way of purchasing your product / service. There is no better way to create one-on-one experiences with you audience than social. Also, social ads is wildly incredible with the targeting I am able to do. To be able to tailor ads for my specific audience is absolutely wonderful. Lastly, the consulting. This is my jam. I love being able to advise and guide companies to reach their marketing goals. I love to dive into the team and help them grow as an engaged partner and member of their squad. Then, when the ball is rolling, I step back and they know that I am always here for them as time goes on. I love this aspect of marketing and consulting.

Alex Medick

Founder at The New Standard

Nikolay Terziev:

If I have to pick only one it has to be SEO.

Nikolay Terziev

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Martin Raamat:

Mostly SEO, because I like the challenge of coming up with creative content for the actual users while also feeding the search engines with enough important data to get ranked for the right keywords.

Martin Raamat

Co-Founder / CEO at Mediamodifier

Darren Foong:

I started out in PR and writing, and so content always has a special place in my heart. To sell is human, and I love influence, persuasion, pre-suasion and all that. In the last couple of years, I have come to enjoy product marketing. Being able to work with engineers and designers and product managers to work on addressing customer needs and solving problems is exciting.

Darren Foong

Growth Marketing at ReferralCandy

Alexander Sumin:

Every once in a while I'll get frustrated with pretty much everything, so that's tough to answer. I guess what I enjoy the most is gathering user feedback and transforming that into tangible product features and seeing the positive impact on both: the users and the business. And there's a lot that goes into that. My least favorite thing is seeing very high rates of users who come through paid channels and very low retention rates - it makes me feel nervous, that we're not under control and at the mercy of these third-party platforms.

Alexander Sumin

Chief Marketing Officer at ClaimCompass

Kelly Ann Collins:

Social media all the way! No matter what you do—chatbots, SEO, sales, web design, funnels, ads—social media plays a part in almost all things digital.

Kelly Ann Collins

CEO at Vult Lab