Marketer Interviews

What's your #1 advice for people starting to get into marketing?

Julia Anishkina:

Love the creative aspect of marketing and strive for the best outcomes available

Julia Anishkina

Business Development Manager at WOW-HOW

Neal Bloom:

Learn to become a scientist. Understand the basic principles of experimenting and always be learning from usable data.

Neal Bloom

Founder at Fresh Brewed Tech

Anthony Coppedge:

Find a mentor. Work for a boss who both encourages and challenges you. Do the grunt work, the tedious work, the 'boring work' and learn not only how to do it but why you're doing it. Always ask why and why not. Don't work for any brand you don't believe in.

Anthony Coppedge

Agile Marketing Coach at Anthony Coppedge Consulting

Jonathan Payne:

Learn the theory and how to think like a marketer and business person while you're the classroom. But at the end of the day, the only true way to learn marketing, especially today, is to be a practitioner who rapidly adopts and consumes the near-daily changes happening in the industry. Start with your personal brand if you don't have a business to work on. Start a blog or YouTube channel, set up social accounts, engage in (white hat) link building, pull the analytics reports. Do it all yourself until you find what you enjoy most, then specialize in that area and become an expert. Your degree does matter, but not nearly as much as getting your hands dirty and trying to take a campaign or goal from A to B.

Jonathan Payne

CEO and Founder at JP Digital

Jason Denny:

Go for it. You have to believe that you can do it, if you spend time looking backwards you'll never push yourself for fear of doing something wrong. We all make mistakes, but it is the best people who make mistakes and learn from them. If you never make a mistake you'll never learn. Keep up-to-date with the goings'on in the industry. You don't have to know everything inside-out, you just need to know about it enough to discuss it. Only when you need that thing should you then invest time and effort learning it. For example, i have worked in PPC for 13 years - i still don't know everything! I know of SEO, what it is, how it works, the benefits etc, but i to this day would not know the first thing on how to practice it!

Jason Denny

Founder at Freelance PPC & Digital Marketing Consultant | Founder Kaffeine Digital

Lauren Downey:

Working at an agency has taught me a lot - not only about Paid Search, but SEO, Inbound Marketing, Social, Analytics just to name a few. If you're unsure where to start, look for an entry-level position within an agency where you'll be exposed to other areas of marketing and find your way.

Lauren Downey

Paid Search Specialist at Mad Fish Digital

Aleksandra Milovanov:

"Excellence is never an accident." You need to work hard and be open to learning new things everyday.

Aleksandra Milovanov

Social Media Manager at Four Dots

Mark Miller:

Find a niche and learn as much as you can about it. If you love Instagram, become the go-to person for everything you can about its features, tips and tricks to get new follows, etc. If you love the potentials of messenger bots, then again, learn anything and everything possible about their use, implementation, and best practices. Whatever it is, find something you love and focus on it.

Mark Miller

Owner at Firm Theory

Adam Torkildson:

Be better than average at copywriting

Adam Torkildson

Founder at Tork Media

Chandra Kumar:

We believe in God, everyone else should bring data to the table

Chandra Kumar

Founder & CEO at WiselyWise

Gee Ranasinha:

Learn what it means to sell. Really SELL. We can dress it up as much as we want, but at the end of the day marketing isn't about causes, brand purpose, audience segmentation, mood boards, storytelling, design, UX/UI, SEO, CRO, or anything else. At its most basic it's about finding the most efficient ways to sell stuff. It's not marketing if it doesn't sell.

Gee Ranasinha

CEO at KEXINO

Katie Hulan:

Talk to people! Whether it's with other people in Slack groups, on Twitter, at local meetups, LinkedIn, just get talking, asking questions and listening. There are so many people doing great things out there.

Katie Hulan

Marketing and Communications Manager at Indellient

Georgi Todorov:

Learn by practice and your own experience. 30 percent reading/watching videos and 70% practice and real experience. Start now.

Georgi Todorov

Link Building & Blogger Outreach Specialist at NameDigitalNovas

Martin Quist:

Become the expert and go-to person within a specific niche. Become an Instagram ninja learning all the tips and tricks.

Martin Quist

Webb- & Social Media Manager at Frösunda Omsorg

Taru Bhargava:

When I moved from sales into marketing (without any tertiary qualification) the only thing I did was to be fearless. Learn, experiment and evolve is my mantra!

Taru Bhargava

Content Marketing & SEO Specialist at Foundation Marketing

Annali Wallin:

Be curious and adventurous - those are the people that change the world and learn the most. Find a mentor that allows you to push your own limits, the limits of those around you and shares their knowledge. Regardless of marketing, I believe the secret to success is having a balance stubbornness to push for your ideas, openness to other ideas and mostly, kindness.

Annali Wallin

Marketing Manager & Customer Success Manager at Ocast

Dragan Berak:

Don't forget you're addressing to people, not robots.

Dragan Berak

SEO Consultant at dberak

Ayunda Zikrina:

Be sensitive to what your customers really need. Get to their pain point and try to give it a solution.

Ayunda Zikrina

Social Media Specialist at Niagahoster

Alex Medick:

My number one piece of advice for people getting into marketing is to know that there is so much free education out there on the internet and that there are so many people in the marketing community that are willing to help you and guide you succeed. You don't need to panic and go through everything alone! Join the community and participate! Be a part of the culture.

Alex Medick

Founder at The New Standard

Nikolay Terziev:

Pick an area and learn everything there it is about it. Read every day, try new things and don't be afraid to make decisions. The decisions you make will help you grow.

Nikolay Terziev

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Martin Raamat:

Know what you are doing, and why you are doing it! Before doing any marketing, make sure you set yourself goals about what you wish to achieve in the end. It’s not a good idea to start a marketing campaign without thinking about the results first. If you don’t know what the real value of the product you are selling is and to whom you’re selling it to, then you aren’t selling at all – you’re most likely just wasting time. Be creative.

Martin Raamat

Co-Founder / CEO at Mediamodifier

Darren Foong:

Don't start. Really, the hours are terrible, the work is exhausting, you can make more money in software engineering and I don't need the competition of young, enthusiastic, hungry people learning everything and experimenting their way to success. Go work in a bank.

Darren Foong

Growth Marketing at ReferralCandy

Alexander Sumin:

If you're an absolute beginner, start doing things. Like, write an article, publish it somewhere and try driving traffic to it. See if that's something that you really want to do. There's a ton of available resources out there.

Alexander Sumin

Chief Marketing Officer at ClaimCompass

Kelly Ann Collins:

Practice makes perfect. Learn the basics and then just get in there and do it! You can learn all you want in school, but real-life, on-the-job training with people who knows the industry well is priceless!

Kelly Ann Collins

CEO at Vult Lab