Business Development Manager at WOW-HOW
Buffer, Constant Contact
Founder at Fresh Brewed Tech
Facebook/Instagram/Twitter/LinkedIn (all of their dashboards and reporting APIs), Google Analytics, Wordpress, Wistia, Intercom, Slack, Hotjar, etc.
Agile Marketing Coach at Anthony Coppedge Consulting
Google Analytics, Simply Measured/Sprout Social, Springbot.
CEO and Founder at JP Digital
Google Analytics for the most part as you can pull in data from most other platforms. Often when i am making optimisations to accounts i'll typically use most the data available in the native platform, Facebook, LinkedIn etc.
Founder at Freelance PPC & Digital Marketing Consultant | Founder Kaffeine Digital
I use Google Analytics, Google Sheets, and Supermetrics.
Paid Search Specialist at Mad Fish Digital
SocialPilot and Business Manager.
Social Media Manager at Four Dots
Google Analytics of course, as well as the insights from Facebook, Instagram, and Twitter. We also use Ahrefs and SEMrush to give us data on how our SEO and design efforts are working and what keywords we might try focusing on to better help our clients grow. We also track calls to the locations through Google My Business, Bing Places, and even Yelp! Where the client is willing and able, we'll set up different phone numbers specifically to track what calls came in off what ads or profiles are being promoted. It's a slightly more expensive way to track, but it's great for A/B testing and better defining what is really working over what isn't.
Owner at Firm Theory
Founder at Tork Media
Founder & CEO at WiselyWise
Analytics for what? Web traffic? Lead acquisition? MAUs? Conversion rates? Email opens? eCommerce sales? App downloads? Customer Lifetime Value? Social media engagement? SEO? Advertising performance? All of the above? Something else? First define what are the meaningful benchmarks to measure against. Only then look for the tool best positioned to provide the metrics. Doing it the other way around and you invariably end up measuring the wrong things, because those were the defaults in whatever tool you chose and you are too lazy/inexperienced to set things up properly.
CEO at KEXINO
Marketing and Communications Manager at Indellient