Marketer Interviews

What tools do you use for analytics?

Julia Anishkina:

Excel

Julia Anishkina

Business Development Manager at WOW-HOW

Neal Bloom:

Buffer, Constant Contact

Neal Bloom

Founder at Fresh Brewed Tech

Anthony Coppedge:

Facebook/Instagram/Twitter/LinkedIn (all of their dashboards and reporting APIs), Google Analytics, Wordpress, Wistia, Intercom, Slack, Hotjar, etc.

Anthony Coppedge

Agile Marketing Coach at Anthony Coppedge Consulting

Jonathan Payne:

Google Analytics, Simply Measured/Sprout Social, Springbot.

Jonathan Payne

CEO and Founder at JP Digital

Jason Denny:

Google Analytics for the most part as you can pull in data from most other platforms. Often when i am making optimisations to accounts i'll typically use most the data available in the native platform, Facebook, LinkedIn etc.

Jason Denny

Founder at Freelance PPC & Digital Marketing Consultant | Founder Kaffeine Digital

Lauren Downey:

I use Google Analytics, Google Sheets, and Supermetrics.

Lauren Downey

Paid Search Specialist at Mad Fish Digital

Aleksandra Milovanov:

SocialPilot and Business Manager.

Aleksandra Milovanov

Social Media Manager at Four Dots

Mark Miller:

Google Analytics of course, as well as the insights from Facebook, Instagram, and Twitter. We also use Ahrefs and SEMrush to give us data on how our SEO and design efforts are working and what keywords we might try focusing on to better help our clients grow. We also track calls to the locations through Google My Business, Bing Places, and even Yelp! Where the client is willing and able, we'll set up different phone numbers specifically to track what calls came in off what ads or profiles are being promoted. It's a slightly more expensive way to track, but it's great for A/B testing and better defining what is really working over what isn't.

Mark Miller

Owner at Firm Theory

Adam Torkildson:

Google analytics

Adam Torkildson

Founder at Tork Media

Chandra Kumar:

google analytics,semrush

Chandra Kumar

Founder & CEO at WiselyWise

Gee Ranasinha:

Analytics for what? Web traffic? Lead acquisition? MAUs? Conversion rates? Email opens? eCommerce sales? App downloads? Customer Lifetime Value? Social media engagement? SEO? Advertising performance? All of the above? Something else? First define what are the meaningful benchmarks to measure against. Only then look for the tool best positioned to provide the metrics. Doing it the other way around and you invariably end up measuring the wrong things, because those were the defaults in whatever tool you chose and you are too lazy/inexperienced to set things up properly.

Gee Ranasinha

CEO at KEXINO

Katie Hulan:

Google Analytics

Katie Hulan

Marketing and Communications Manager at Indellient