Marketer Interviews

What tools do you use for social marketing?

Julia Anishkina:

I use different tools only for sales

Julia Anishkina

Business Development Manager at WOW-HOW

Neal Bloom:

Buffer, Slack, Google Drive

Neal Bloom

Founder at Fresh Brewed Tech

Anthony Coppedge:

This is a loaded question since the tools are changing at an exponential rate (see Scott Brinker's annual MarTech list). In broad categories, I use marketing automation software, content management software, Agile management software, and multiple sets of metrics from the usual sources on a digital dashboard. If I list the actual software names today, it is only a snapshot of today, though I tend to invest in larger tools (like marketing automation software) and stick with them since the pain of change is so high and more readily change out smaller tools with greater frequency.

Anthony Coppedge

Agile Marketing Coach at Anthony Coppedge Consulting

Jonathan Payne:

A good mix of Buffer, Hootsuite, and Sprout Social. Sprout is my favorite by far, especially with their recent acquisition of Simply Measured. They already have a great analytics set up and I expect that to get even better now.

Jonathan Payne

CEO and Founder at JP Digital

Jason Denny:

I rarely use automated tools, i prefer to keep it quite grounded so i'll typically be in the platforms themselves. This is just how i prefer to work. Others i know rarely ever enter the platforms but instead favour automation. All comes down to preference.

Jason Denny

Founder at Freelance PPC & Digital Marketing Consultant | Founder Kaffeine Digital

Aleksandra Milovanov:

Currently, SocialPilot and SproutSocial.

Aleksandra Milovanov

Social Media Manager at Four Dots

Mark Miller:

We use HootSuite for Twitter and Facebook, and Later for Instagram. Primarily we rely on the direct site of app for most of what we do. It's usually the simplest way and gives us the best result as we can actually see what readers will see.

Mark Miller

Owner at Firm Theory

Adam Torkildson:

Viralwoot, Hootsuite, Pingrabber, Word Swag, Buffer

Adam Torkildson

Founder at Tork Media

Chandra Kumar:

thats my business, so almost everything on the planet

Chandra Kumar

Founder & CEO at WiselyWise

Gee Ranasinha:

All marketing, by definition, is 'social'. If you're talking about social media, then the answer depends on the business and marketing goals of using social media, from both a strategic and tactical viewpoint. Are you looking to build an audience? Advertise? Find influencers? Answer presales/support questions? Generate leads? Track any/all the above? Recommending tools without knowing what you're trying to build is looking at things the wrong way around.

Gee Ranasinha


Katie Hulan:

Mostly Buffer.

Katie Hulan

Marketing and Communications Manager at Indellient

Georgi Todorov:


Georgi Todorov

Link Building & Blogger Outreach Specialist at NameDigitalNovas

Martin Quist:

Buffer and Hootsuite for the most part. I wanna try out AgoraPulse as soon as I can have my own team who can stay on top of communication with our audience and followers.

Martin Quist

Webb- & Social Media Manager at Frösunda Omsorg

Taru Bhargava:

We majorly use Buffer.

Taru Bhargava

Content Marketing & SEO Specialist at Foundation Marketing

Annali Wallin:

Buffer. It's a great tool to use for a simple UX and all social channels in one place.

Annali Wallin

Marketing Manager & Customer Success Manager at Ocast

Dragan Berak:

Buffer, SEMrush, Bitly, RocketLink

Dragan Berak

SEO Consultant at dberak

Alex Medick:

There is really only one tool that use for social media marketing and Buffer (Publisher, Reply and Analytics). There is of course Facebook Business Manager as well for running social campaigns.

Alex Medick

Founder at The New Standard

Nikolay Terziev:

We use Buffer.

Nikolay Terziev


Martin Raamat:

Buffer for the management side and keeping things together. Also, I cannot answer this question without mentioning the very same tool we’re building – Mediamodifier. It’s great for all DIY marketers who need visual content for their social media channels. We made it because we needed it our self to showcase various product shots and website mockups.

Martin Raamat

Co-Founder / CEO at Mediamodifier

Darren Foong:


Darren Foong

Growth Marketing at ReferralCandy

Alexander Sumin:

Our social is pretty much running paid ads, so Facebook Business Manager and a bit of Buffer.

Alexander Sumin

Chief Marketing Officer at ClaimCompass

Kelly Ann Collins:

I love Buffer (scheduling and account performance analytics), Rival IQ (competitive landscape analytics), TweetReach (see how far your hashtag traveled), Unfollowers (see who unfollowed an account) and RiteTag (hashtag research).

Kelly Ann Collins

CEO at Vult Lab