Marketer Interviews

What tools do you use for social marketing?

Julia Anishkina:

I use different tools only for sales

Julia Anishkina

Business Development Manager at WOW-HOW

Neal Bloom:

Buffer, Slack, Google Drive

Neal Bloom

Founder at Fresh Brewed Tech

Anthony Coppedge:

This is a loaded question since the tools are changing at an exponential rate (see Scott Brinker's annual MarTech list). In broad categories, I use marketing automation software, content management software, Agile management software, and multiple sets of metrics from the usual sources on a digital dashboard. If I list the actual software names today, it is only a snapshot of today, though I tend to invest in larger tools (like marketing automation software) and stick with them since the pain of change is so high and more readily change out smaller tools with greater frequency.

Anthony Coppedge

Agile Marketing Coach at Anthony Coppedge Consulting

Jonathan Payne:

A good mix of Buffer, Hootsuite, and Sprout Social. Sprout is my favorite by far, especially with their recent acquisition of Simply Measured. They already have a great analytics set up and I expect that to get even better now.

Jonathan Payne

CEO and Founder at JP Digital

Jason Denny:

I rarely use automated tools, i prefer to keep it quite grounded so i'll typically be in the platforms themselves. This is just how i prefer to work. Others i know rarely ever enter the platforms but instead favour automation. All comes down to preference.

Jason Denny

Founder at Freelance PPC & Digital Marketing Consultant | Founder Kaffeine Digital

Aleksandra Milovanov:

Currently, SocialPilot and SproutSocial.

Aleksandra Milovanov

Social Media Manager at Four Dots

Mark Miller:

We use HootSuite for Twitter and Facebook, and Later for Instagram. Primarily we rely on the direct site of app for most of what we do. It's usually the simplest way and gives us the best result as we can actually see what readers will see.

Mark Miller

Owner at Firm Theory

Adam Torkildson:

Viralwoot, Hootsuite, Pingrabber, Word Swag, Buffer

Adam Torkildson

Founder at Tork Media

Chandra Kumar:

thats my business, so almost everything on the planet

Chandra Kumar

Founder & CEO at WiselyWise

Gee Ranasinha:

All marketing, by definition, is 'social'. If you're talking about social media, then the answer depends on the business and marketing goals of using social media, from both a strategic and tactical viewpoint. Are you looking to build an audience? Advertise? Find influencers? Answer presales/support questions? Generate leads? Track any/all the above? Recommending tools without knowing what you're trying to build is looking at things the wrong way around.

Gee Ranasinha


Katie Hulan:

Mostly Buffer.

Katie Hulan

Marketing and Communications Manager at Indellient